This 32-credit diploma provides knowledge and skills necessary to develop marketing plans and launch sales initiatives that meet customer needs. Coursework focuses on topics such as business communications, customer relations management, and advanced professional selling.
Marketing managers are in high demand. The number of positions is growing and every industry needs capable sales employees. Entry-level positions include management trainees, assistant managers, customer service representatives, sales associates, route salespersons, independent sales representatives and account executives.
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The 32 credits earned through the Sales & Marketing Diploma apply toward the 60-credit Associate of Applied Science (AAS) degree in Sales, Marketing & Management. Additional coursework will focus on business skills by offering courses on the principles of management, principles of bookkeeping, human resources management, marketing management, and small business management.
A student may be required to enroll in college readiness courses in reading, writing and math. A student’s scores on the Accuplacer assessment will determine enrollment in college readiness courses. The purpose of college readiness courses is to prepare students for the demands of a college-level curriculum. Credits may vary.
|ourse #||Course Name||Credit||or|
|MKTG 1106||Professional Selling||3.00|
|MKTG 2100||Principles of Marketing||3.00|
|MKTG 1112||Retailing Management||3.00|
|MKTG 1116||Advertising & Promotion||3.00|
|CPTR 1104||Computerized Business Applications||3.00|
|ACCT 1000||Financial Information for Life||3.00|
|ADMS 1116||Business Communications||3.00|
|MKTG 1108||Customer Relations Mgmt||3.00|
|MKTG 2204||Advanced Professional Selling||3.00||or|
|Technical Elective approved by advisor|
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