This 32-credit diploma provides knowledge and skills necessary to develop marketing plans and launch sales initiatives that meet customer needs. Coursework focuses on topics such as business communications, customer relations management, and advanced professional selling.
Marketing managers are in high demand. The number of positions is growing and every industry needs capable sales employees. Entry-level positions include management trainees, assistant managers, customer service representatives, sales associates, route salespersons, independent sales representatives and account executives.
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The 32 credits earned through the Sales & Marketing Diploma apply toward the 60-credit Associate of Applied Science (AAS) degree in Sales, Marketing & Management. Additional coursework will focus on business skills by offering courses on the principles of management, principles of bookkeeping, human resources management, marketing management, and small business management.
|Course #||Course Name||Credit|
|MKTG 1106||Professional Selling||3.00|
|MKTG 2100||Principles of Marketing||3.00|
|MKTG 1116||Advertising & Promotion||3.00|
|ADMS 1112||Desktop Publishing/Presentation Graphics||3.00|
|CPTR 1104||Computerized Business Applications||3.00|
|ACCT 1000||Financial Information for Life||3.00|
|ADMS 1116||Business Communications||3.00|
|MKTG 1108||Customer Relations Mgmt||3.00|
|SUPL 1104||Intro to Business||3.00|
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