Marketing Courses

• MKTG 1106 Professional Selling
• MKTG 1108 Customer Relations Mgmt
• MKTG 1112 Retailing Management
• MKTG 1116 Advertising & Promotion
• MKTG 2100 Principles of Marketing
• MKTG 2200 Prin of Management
• MKTG 2204 Advanced Professional Selling
• MKTG 2214 E-Marketing
• MKTG 2220 Human Resource Management
• MKTG 2232 Marketing Management
• MKTG 2236 Small Business Management
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Marketing Management

This course focuses on the development of strategic marketing skills needed in marketing and management in business. Training covers the cycle of marketing for customer acquisition, care and relationship building integrated with strategic business operation processes. Marketing strategies include: target marketing, market research, product/service mix, promotional methods, distribution systems, and pricing methods. Prerequisite(s): None

Credits: 3.00

Credit Breakdown:	Lecture	2.00
	Lab	1.00
	On the job training	n/a

Course Outline: download (pdf)