Course Descriptions and Outlines

Marketing Management

This course focuses on the development of strategic marketing skills needed in marketing and management in business. Training covers the cycle of marketing for customer acquisition, care and relationship building integrated with strategic business operation processes. Marketing strategies include: target marketing, market research, product/service mix, promotional methods, distribution systems, and pricing methods. Prerequisite(s): None

Credits: 3.00

Credit Breakdown: Lecture 2.00
Lab 1.00
On the job training n/a

Course Outline: download (pdf)