Course Descriptions and Outlines


This course examines emerging electronic technologies and their impact on a firm's marketing strategy. Emphasis is placed on trends in e-marketing as well as unique opportunities and challenges faced in the electronic environment. Learners apply components of the marketing mix to an electronic marketing strategy. Prerequisite(s): None

Credits: 3.00

Credit Breakdown: Lecture 3.00
Lab 0
On the job training n/a

Course Outline: download (pdf)