Marketing Courses

• MKTG 1106 Professional Selling
• MKTG 1108 Customer Relations Mgmt
• MKTG 1112 Retailing Management
• MKTG 1116 Advertising & Promotion
• MKTG 2100 Principles of Marketing
• MKTG 2200 Prin of Management
• MKTG 2204 Advanced Professional Selling
• MKTG 2214 E-Marketing
• MKTG 2220 Human Resource Management
• MKTG 2232 Marketing Management
• MKTG 2236 Small Business Management
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E-Marketing

This course examines emerging electronic technologies and their impact on a firm's marketing strategy. Emphasis is placed on trends in e-marketing as well as unique opportunities and challenges faced in the electronic environment. Learners apply components of the marketing mix to an electronic marketing strategy. Prerequisite(s): None

Credits: 3.00

Credit Breakdown:	Lecture	3.00
	Lab	0
	On the job training	n/a

Course Outline: download (pdf)