Course Descriptions and Outlines

Advertising & Promotion

This course is intended to acquaint learners with advertising media, budgets, selection, ad copy, and layout. Also, learners gain an understanding of advertising campaigns, promotional events, and techniques. Prerequisite(s): None

Credits: 3.00

Credit Breakdown: Lecture 3.00
Lab 0
On the job training n/a

Course Outline: download (pdf)