Course Descriptions and Outlines

Marketing Courses

Advertising & Promotion

This course is intended to acquaint learners with advertising media, budgets, selection, ad copy, and layout. Also, learners gain an understanding of advertising campaigns, promotional events, and techniques. Prerequisite(s): None

Credits: 3

Credit Breakdown: 3/0/0 (Lecture/Lab/On the job training)

Course Outline: download (pdf)

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