{"id":1759,"date":"2018-01-18T15:37:07","date_gmt":"2018-01-18T21:37:07","guid":{"rendered":"https:\/\/www.ntcmn.edu\/news\/?page_id=1759"},"modified":"2022-01-05T15:24:11","modified_gmt":"2022-01-05T21:24:11","slug":"ad-review-ntc-digital-campaign-with-forum-communications","status":"publish","type":"page","link":"https:\/\/www.ntcmn.edu\/news\/ad-review-ntc-digital-campaign-with-forum-communications\/","title":{"rendered":"Ad Review: NTC Digital Campaign with Forum Communications"},"content":{"rendered":"

On this page are galleries of ads to be placed with Forum Communications as part of the Office of Communications & Marketing’s digital advertising campaign that will run through the remainder of the academic year.<\/p>\n

The campaign includes separate, month-long segments for five Career Paths at NTC: Automotive, Building Trades, Child Care & Health Care (combined), Business, and Manufacturing Technology. <\/span><\/span>Ads are being geographically targeted to people who live within 60 miles of Bemidji; in addition, ads are also being delivered to residents of Brainerd and St. Cloud.<\/p>\n

All five career-path segments are being supported by a parallel campaign to promote awareness of NTC as an institution.<\/p>\n

Ads are included as a gallery. Click to launch, then use your mouse or arrow keys on your keyboard to scroll through the ads. The ads have tight space constraints and were limited to three key messages: A “find your future” statement with the name of the program being advertised; brand reinforcement through use of the college’s logo, nameplate and “Right Career. Right now!” tagline; and the “Learn more” call to action.<\/p>\n

Segment 4: Child Care & Health Care<\/h3>\n
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Segment 3: Business<\/h3>\n

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Segment 1: Automotive<\/h3>\n
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Automotive ads are directing respondents to a landing page on the NTC Career Paths website<\/a>. A simple four-field form asks users to provide their name, phone number and email address for additional information; when completed, these form responses are being delivered to Chuck Abbott in NTC Admissions.<\/p>\n

Segment 2a: Electrical Construction & Maintenance<\/h3>\n
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Segment 2b: Residential Plumbing\/HVAC<\/h3>\n
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On this page are galleries of ads to be placed with Forum Communications as part of the Office of Communications & Marketing’s digital advertising campaign that will run through the remainder of the academic year. The campaign includes separate, month-long segments for five Career Paths at NTC: Automotive, Building Trades, Child Care & Health Care […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-1759","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ntcmn.edu\/news\/wp-json\/wp\/v2\/pages\/1759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ntcmn.edu\/news\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ntcmn.edu\/news\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ntcmn.edu\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ntcmn.edu\/news\/wp-json\/wp\/v2\/comments?post=1759"}],"version-history":[{"count":5,"href":"https:\/\/www.ntcmn.edu\/news\/wp-json\/wp\/v2\/pages\/1759\/revisions"}],"predecessor-version":[{"id":4554,"href":"https:\/\/www.ntcmn.edu\/news\/wp-json\/wp\/v2\/pages\/1759\/revisions\/4554"}],"wp:attachment":[{"href":"https:\/\/www.ntcmn.edu\/news\/wp-json\/wp\/v2\/media?parent=1759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}