Course Descriptions and Outlines


This course examines emerging electronic technologies and their impact on a firm's marketing strategy. Emphasis is placed on trends in e-marketing as well as unique opportunities and challenges faced in the electronic environment. Learners apply components of the marketing mix to an electronic marketing strategy. Prerequisite(s): None

Credits: 3

Credit Breakdown: 3/0/0 (Lecture/Lab/On the job training)

Course Outline: download (pdf)

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