Diploma — Sales & Marketing

This 32-credit diploma provides knowledge and skills necessary to develop marketing plans and launch sales initiatives that meet customer needs. Coursework focuses on topics such as business communications, customer relations management, and advanced professional selling.


Marketing managers are in high demand. The number of positions is growing and every industry needs capable sales employees. Entry-level positions include management trainees, assistant managers, customer service representatives, sales associates, route salespersons, independent sales representatives and account executives.

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Next Steps

The 32 credits earned through the Sales & Marketing Diploma apply toward the 60-credit Associate of Applied Science (AAS) degree in Sales, Marketing & Management. Additional coursework will focus on business skills by offering courses on the principles of management, principles of bookkeeping, human resources management, marketing management, and small business management.

College Readiness

A student may be required to enroll in college readiness courses in reading, writing and math. A student’s scores on the Accuplacer assessment will determine enrollment in college readiness courses. The purpose of college readiness courses is to prepare students for the demands of a college-level curriculum. Credits may vary.

Degree Requirements

Course #Course NameCredit
Required Courses
ACCT 1000Financial Information for Life3
CPTR 1104Computerized Business Applications3
ADMS 1116Business Communications3
MKTG 1106Professional Sales3
MKTG 1108Customer Relations Mgmt3
MKTG 1112Retailing Management3
MKTG 1116Advertising & Promotion3
MKTG 2204Advanced Professional Selling3
MKTG 2214E-Marketing3
 Technical Electives2
Total Credits: 32