MKTG 2298

Business Plan Development

Credits: 3

Description: This course covers the steps in preparing a business plan. Each learner creates a business plan based on a personal business selection. Prerequisite(s): None

Credit Breakdown: 3/0/0 (Lecture/Lab/On the job training)

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Outline

This course should help you gain the following abilities and competencies.

Core Abilities

1. Demonstrate effective communication/interaction skills.
2. Demonstrate thinking/active learning skills.
3. Demonstrate career/computation skills.

Competencies

1. Analyze businesses industry environment, trends & outlook
2. Explain business purpose/mission
3. Describe product/service mix
4. Analyze target market
5. Create organizational structure /identify human resource needs
6. Develop marketing plan
7. Identify business resources/experts
8. Develop business plan
9. Develop financial plan
10. Analyze marketplace, competition, location & distribution strategies
11. Develop operations plan

Guidelines for Success

ADA

In compliance with the Americans with Disabilities Act, learners are encouraged to register with Learning Services Director in Learning Enrichment Center for assistance with accommodations. It is the learner's responsibility to voluntarily and confidentially disclose information regarding the nature and extent of a disability. The college cannot assume responsibility for providing accommodations or services to learners who have not identified themselves as having a qualifying disability.